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Media – Marketing & Advertising

Media - Marketing & Advertising, Safety »

PETA: Making women feel bad about themselves

Aug 20, 2009 | 15 Comments

The following appeared on PETA’s blog “The PETA Files.”  It refers to a new ad campaign put out by the non-profit organization:
Lose the Blubber: Go Vegetarian.
For most of us, summer is fading fast, but for residents of Jacksonville, Florida, bikini season lasts all year. What does the Sunshine State’s endless summer mean for PETA? Our phone lines ring off the hook with reports of “beached whale sightings.” Good one, guys.
Luckily, we know the secret to getting—and maintaining—a killer beach bod. Did you know that vegetarians are 20 to 30 percent …

Media - Marketing & Advertising, Sexism »

Desire and Yearning, Burger King Style

Jun 25, 2009 | 6 Comments

This post originally appeared on the author’s blog, Jenn Q. Public.  The author presents her own views, not necessarily those of The New Agenda.  A Reuters columnist points out that the ad was not created by Burger King’s American agency, Crispin, Porter & Bogusky, and that it is running only in Singapore.  Nevertheless, this ad reflects on the character of Burger King, an American company.
I present you with reason number 247 to stay away from Burger King:

Media - Marketing & Advertising, Youth »

Tween Girls & Inadequate Eyelashes

Jun 24, 2009 | 2 Comments

This post originally appeared on the blog of About-Face, an organization whose mission is “to equip women and girls with the tools to understand and resist harmful media messages that affect self-esteem and body image.”  The author’s opinions are her own, not necessarily those of The New Agenda.
While I was watching reruns of a family-friendly sitcom the other afternoon, a commercial came on advertising longer and fuller eyelashes. Usually commercials with promises of pumping up eyelash volume are reserved for mascara. This commercial, however, was for the prescription medicine, Latisse. …

Media - Marketing & Advertising, Media - News Reporting & Analysis »

Belittling Neda with “Lipstick” and Advertising

Jun 23, 2009 | 5 Comments

The author expresses her own opinions, not necessarily those of The New Agenda.
Like many people around the world, I too have been following the events unraveling in Iran since the election results of the June 12th election were announced.  As many of you know, the information that has been filtering through to us in recent days has not been easy to come by considering the crack down on foreign media presence in the country. One story that seems to have exploded onto the international scene due to the common citizens …

Media - Entertainment, Media - Marketing & Advertising, Sexism, Youth »

Letterman Doesn’t Stop. Contact These Sponsors!

Jun 10, 2009 | 121 Comments

Following his outrageous joke about Alex Rodiguez ”knocking up” Governor Palin’s 14-year-old daughter, Willow, David Letterman is at it again (hat tip to Puma for Life and conservatives4palin).
The toughest part of [Palin's] visit was keeping Eliot Spitzer away from her daughter. That was the hard part.
The way I hear it, the man called a 14-year-old child a prostitute.

Many of our readers would like to protest Letterman’s disgusting slurs by contacting his sponsors.  I don’t know what companies have been running advertisements during the last few shows, but I can tell you that the following companies currently have …

Media - Marketing & Advertising, Media - News Reporting & Analysis, Sexism »

Inbox Issues: Street-Rat Crazy, Kate’s Career, and more Palin-Themed Porn

May 31, 2009 | 8 Comments

Sharp-eyed readers have let us know about three concerns we haven’t had time to cover this week: a Jack-In-The Box commercial calling menopausal women “Street-Rat Crazy,” biased media treatment of reality show Jon & Kate Plus 8 star Kate Gosselin, and reports of another Hustler porn video starring a Sarah Palin look-alike.
After our coverage of Burger King’s sexualization of girls and Wendy’s positive role models, Ellen D. posted:
OK – would someone please comment on why we aren’t going after Jack in the Box for their commercial showing a woman going through …

Media - Marketing & Advertising »

Wendy’s Sells Burgers Using Positive Role Models

May 28, 2009 | 10 Comments

The New Agenda has been speaking out against Burger King’s sexualization of girls, so we thought it fair to present information on an alternative style of fast-food marketing. Karen, a college history student, aspiring author, and part-time Wendy’s employee, expresses her own opinions, not necessarily those of The New Agenda.
In sharp contrast to Burger King’s sexism, Wendy’s has begun offering kids’ meal toys featuring the cast of WordGirl, a PBS cartoon designed for teaching children ages six and over about the English language.  It is one of the most …

Media - Marketing & Advertising, Sexism »

Sexualizing Girls Doesn’t Sell Burgers: A TNA Success!

May 26, 2009 | 7 Comments

Burger King Commercial
Our voices and our pocketbooks matter!  This spring, The New Agenda joined the voices of parents’ groups and individual consumers by issuing an action alert and protesting Burger King’s SpongeBob-themed advertisements.  In the ads, the Burger King raps “I like square butts,” while he measures the size and squareness of women’s behinds.
Now Nanette Byrnes of Business Week reports:
Chuckles and kudos aside, [Burger King] CEO John W. Chidsey now has a problem.  He has missed a sharp turn in consumer spending and sentiment.  While competitors like McDonald’s blanketed the market with …

Careers, Media - Marketing & Advertising, Sexism »

If You Want to Sell to Women, Why Not Hire Some?

May 21, 2009 | 16 Comments

Why are advertisers getting marketing to women so wrong this month? Take Harley Davidson. It has declared May to be “Women Riders’ Month” and its dealers are sponsoring group rides and garage parties across the country, trying to introduce more women to riding. A section of their website is devoted to women riders and their stories. Yet simultaneously, their website uses sexist imagery to sell to men. So which is it — does Harley want women to feel respected and valued as customers, or do they want to use women’s …

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The New Agenda is a 501(c)(4) organization dedicated to improving the lives of women and girls by bringing about systemic change in the media, at the workplace, at school and at home. More...

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