The New Agenda - a voice for all women
Become a Member | Donate
  • Home
  • About
    • About Us
    • Mission & Goals
    • Board and Officers
    • Advisory Council
    • Young Women Leadership Council
    • FAQ's
    • We Get Results!
    • Contact Us
  • Media
    • Print & Internet
    • TV & Radio
    • Press Releases
  • Get Involved
    • Take Action!
    • Get Email Alerts
    • Upcoming Events
    • Past Events
  • Features
  • Blog
Home » Media - Entertainment, Opportunity, Sexism

EPIC Movies EPIC FAIL Gender Parity Test

August 21, 2010

by Susan MacaulaycloseAuthor: Susan Macaulay Name: Susan Macaulay
Email: blog@thenewagenda.net
Site: http://www.amazingwomenrock.com/
About: See Authors Posts (4)

|
9 Comments
  • Email
  • Share
  • Tweet

Susan is the Founder of the blog Amazing Women Rock, where the following article was originally posted. The opinions expressed herein are those of the author, and not necessarily those of The New Agenda.

fail.pngWe need more positive and powerful female role models.

We need them speaking on world stages everywhere. We need them in politics.

And we need them in the media: online, in books, on TV and radio, and in the movies. ESPECIALLY in the movies.

Sadly, the entertainment industry falls incredibly short with respect to gender equality, as I was recently reminded when I stumbled upon an eye-opening piece of cultural research from Anita Sarkeesian of Feminist Frequency. (YouTube channel / website).

Sarkeesian uses The Bechdel Test (created by Allison Bechdel in her comic strip Dykes to Watch Out For in 1985; see: www.dykestowatchoutfor.com, to show just how poorly movies measure up on the gender balance issue.

The test is a simple, albeit unscientific way to:

  1. gauge the active presence of female characters in Hollywood films
  2. assess how well rounded and complete the female roles are

Three Questions Tell The Tale

The Bechdel Test asks three questions:

  1. Are there two or more women in it who have names?
  2. Do they talk to each other?
  3. Do they talk to each other about something other than a man?

According to Sarkeesian, blogger, feminist, geek chick and the force behind Feminist Frequency, an astonishing number of popular movies don’t pass The Bechdel Test.

Sarkeesian says the big screen fail:

“demonstrates how little women’s complex and interesting lives are underrepresented or non existent in the film industry. We have jobs, creative projects, friendships and struggles among many other things that are actually interesting in our lives… so Hollywood, start writing about it!”

Yeah Hollywood. Get on it.

9 Comments » Want an avatar? Get a gravatar!

  • Samanthasmom said:

    I’m stunned.

    August 21, 2010 at 7:44 am
  • Henrietta said:

    Yeah! I love this video! Representation, representation, representation! It’s the R word, peoples.

    August 21, 2010 at 10:13 am
  • Henrietta said:

    And…. just checked out Amazing Women Rock. What an incredible blog!

    August 21, 2010 at 10:20 am
  • Amy Siskind said:

    Susan,

    I’m curious as to what you think about the brewing war btw Jennifer Aniston over her movie coming out this weekend vs. Bill O’Reilly over the notion of having children as a single mother.

    I was half listening to an entertainment show at the gym yest and they will telling O’Reilly to go back to being a tool and stick with politics not try to be hip and into pop culture. LOL!

    August 21, 2010 at 10:27 am
  • Karen said:

    I have heard of these problems in women’s representation before, so I have been trying to apply the lessons there as much as I can in my own writing.

    August 21, 2010 at 10:54 am
  • Susan Macaulay said:

    Amy,

    I’m childless by choice, and I think parenthood is hands down the toughest job ever. Plus, it’s 24/7 for life! Hats off to every mother, single or otherwise, in the world. Moms just blow me away.

    Regarding Bill O’Reilly: see Rachel Maddow tear him to bits here (I’m still laughing): http://www.amazingwomenrock.co.....-rofl.html

    Henrietta,

    Thanks so much :) Glad you like the site, please share it.

    BTW, this clip from the 1950s movie musical Annie Get Your Gun kinda captures the whole gender parity issue in a nutshell…

    http://www.youtube.com/watch?v=JY7Hh5PzELo

    August 21, 2010 at 6:37 pm
  • marille said:

    Susan you mentioned there were a few movies which passed the test. could you tell. they sure should be advertised.
    the story of Joanna I from Naples 14th century (recent book by Nancy Goldstone “the lady queen”) just asks for a movie production.

    August 21, 2010 at 8:52 pm
  • Bes said:

    There are multiple problems keeping authentic women out of Corporate Media productions. One of them is gate-keeping by the old men who own all media, they don’t allow any one but themselves and the companies they own to have a voice in corporate media. Another is men actually believe that the male opinion is the only opinion when in fact it isn’t even the majority opinion but they just keep right on only producing the male view of the world. Another problem is the men in charge actively discriminate against women in the writing and production professions in the case of writers far more women get degrees in the writing professions than men so there should be far more women employed as writers.

    But with all of the above problems which go unsolved what really amazes me is the fact that the old men in charge don’t even care how much money they lose because women don’t pay attention to the schlock they crank out and then label “women’s content”. Last time I checked Oxygen network was in 70 million homes and averaged less than 100,000 viewers with no comment as to how many were female. Here is the deal, “women’s content is content that women will pay to consume, there is no other financially rational definition. Occasionally they bungle into something that works like “Twilight” but they have no real idea why it works and are more likely to F up there next attempt at a woman’s genre than succeed.

    August 23, 2010 at 1:01 am
  • Susan Macaulay said:

    Marille – I haven’t done the research on that, and after writing this piece I began to think back on the movies I remember with strong female characters – either there are few, or my memory is worsening, or perhaps a bit of both…

    A handful sprung to mind: The Colour Purple, Alien, Thelma & Louise, Juno, The Hours, Gone With The Wind, The Rose, Harold & Maude (my fave cult movie), ummmm…. which ones do you remember?

    I must be missing a whole bunch…

    August 27, 2010 at 11:33 pm

Leave your Response Want an avatar? Get a gravatar!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Community Room

  • 0
    Respond
    Bes

    Mexico’s ruling party picks a woman as presidential candidate. Josefina Vazquez Mota, 51 http://www.cnn.com/2012/02/06/.....?hpt=hp_t3

    February 6, 2012 at 4:25 pm

  • 1
    Respond
    Bes

    Washington State has an effective Reproductive rights group who proposes legislation at the STATE LEVEL.
    Reproductive Parity Act. http://www.prochoicewashington.org/

    January 30, 2012 at 2:36 pm

  • 0
    Respond
    Bes

    Report sheds light on the ways in which the media profits from elections while polluting political discourse and failing to cover issues. http://www.freepress.net/press.....1&t=3

    January 26, 2012 at 4:38 pm

  • 0
    Respond
    Bes

    Two studies show Media sexism in 2008 was responsible for Hillary being pushed from the race. Democrats allowed the situation. http://www.usnews.com/news/blo.....s-2008-bid

    January 23, 2012 at 1:04 pm

  • 0
    Respond
    BevWKY

    Interesting comparisons to the 2008 campaigns:
    http://conservatives4palin.com.....d-one.html

    January 15, 2012 at 11:37 am

  • 0
    Respond
    Bes

    Washington State introduces legislation requiring all insurance sold in state which covers maternity to cover abortion http://blog.seattlepi.com/seat.....insurance/

    January 9, 2012 at 6:36 pm

  • 0
    Respond
    Bes

    Top 10 Youtube 2011 videos. None misogynist. This is what free market content looks like. Corp Media does NOT reflect our culture. http://www.gossipcop.com/youtu.....11-rewind/

    January 7, 2012 at 10:10 pm

  • 0
    Respond
    Bes

    A feminist postscript on Michelle Bachmann. Not from the Democrat Ladies Auxiliary at NOW.

    http://womenwintoo.blogspot.co.....hmann.html

    January 5, 2012 at 9:31 am

Join the Conversation
The New Agenda is an organization devoted to improving the lives of women and girls.
Join our National Movement –
  • We Get Results
  • Become a Member
  • Get Email Alerts
  • Volunteer With Us

BUILD your NETWORK

The Mentor Exchange

Our Network of College Women

The New Agenda on Campus

Protecting our Teenage Girls

The New Agenda Foundation

We’re in the Media »

Click to see our latest stories in the media

More Stories »

    Recent Comments

    • Juliette: Adele Represents!...All of Us
    • Bes: Adele Represents!...All of Us
    • Linda Anselmi: It's Time For Women to Play the Leadership Card
    • Bes: JFK and 19-year-old White House intern Mimi Alford: A truly shameful revelation
    • Susan: JFK and 19-year-old White House intern Mimi Alford: A truly shameful revelation
    • Bes: JFK and 19-year-old White House intern Mimi Alford: A truly shameful revelation

    The Latest from our Blog

    • Adele Represents!…All of Us
    • JFK and 19-year-old White House intern Mimi Alford: A truly shameful revelation
    • It’s Time For Women to Play the Leadership Card
    • A Girlfriend’s Renewed Confidence
    • Not-So-Super Sunday: The Internet and Child Sex Trafficking

    Archives

    Pioneer Mentors

    • Gretchen Carlson
    • Claudia Poccia
    • Jacki Zehner

    Blogroll

    • 20-first
    • Afrocity
    • Amazing Women Rock
    • Catalyst
    • Elect Women Magazine
    • Equal Writes
    • FemaleScienceProfessor
    • Femisex
    • Hardy Girls Healthy Women
    • Jack & Jill Politics
    • Jenn Q. Public
    • Katalusis
    • MADE
    • Marinagraphy
    • Me and My 1000 Girlfriends, That's Who
    • MomsRising
    • One In Three Women
    • Smart Girl Nation
    • Still4Hill
    • Stray Yellar Dawg
    • Taylor Marsh
    • Tennessee Guerilla Women
    • TexasDarlin
    • The Confluence
    • The Red Pump Project
    • The Stiletto
    • The Vyne
    • United For Equality
    • Uppity Woman
    • What About Our Daughters
    • Women and Hollywood
    • WOMENomics

Find us Online

  • Facebook
  • YouTube
  • Twitter
  • Flickr

Subscribe Entries (RSS) | Comments (RSS)

The New Agenda is a 501(c)(4) organization dedicated to improving the lives of women and girls by bringing about systemic change in the media, at the workplace, at school and at home. More...

  • Home
  • About
    • About Us
    • Mission & Goals
    • Board of Directors
    • Welcome
    • FAQ’s
  • Media
    • Print & Internet
    • TV & Radio
    • Press Releases
  • Events
    • Upcoming Events
    • Past Events
    • Get Involved
    • Email Alerts
    • We Spoke Out!
    • Volunteer
  • Features
  • Blog
  • Become a Member
  • Donate
    • TNA Store
  • Contact Us