Reebok at it again with Sexist Commercial
April 26, 2010
by Karen
|The opinions expressed herein are those of the author, and not necessarily those of The New Agenda. H/T to Brooke.
A few days ago, TNA received an email informing us that the sexist Reebok ads are still appearing on television, particularly on Lifetime – that channel supposedly designed for women. I like my body regardless of what anyone else thinks. Isn’t your ability to like your body a basis behind sexual empowerment? However, these Reebok ads are not about convincing women to like their bodies. The ads are about wanting men to obsess over specific body parts. It is funny how this ad reveals the wrongness of anal-obsession. The camera – and supposedly the man behind it – often pan down to the woman’s butt and ignore what the woman says. Obviously, at the end, ignoring a woman’s voice and obsessing over physical parts is the whole purpose of the ad.
Reebok needs to stop airing these ads, and this calls for a complete boycott. Contact Reebok and Lifetime to protest the ads. Encourage your favorite channels to air commercials by the rivals of Reebok. Contact your local places that sell shoes and tell them to stop selling Reebok, especially the one being advertised.
Reebok: contact Daniel Sarro, Reebok Public Relations, at 781-401-5000 or email him at daniel.sarro@reebok.com.
You can contact Lifetime here.
See also at The New Agenda:
Reebok Ad Rant
Terry Tate and Reebok: Knocking Governor Palin Unconscious (this is funny?)
Of course some people will say, “Sex sells and what’s wrong with that?” But its women’s bodies that are always used, and that’s sexist. Men get to keep their dignity and not be shown as nothing but bodies to drool over. Men aren’t encouraged to feel like dirt because they don’t look like models.
That idiotic commerical played on the left coast for a while, only to be pulled and replaced by another Reebok commerical with a woman wearing panities and Reeboks and writhing around in satin sheets and moaning in escatsy! We all know how realistic that is! Like we always wear bathing suits and heels, too!
The last contender on the left coast for Reebok’s soft porn commericals is this little number–but in English:
http://www.youtube.com/watch?v=GoRbDm644E8
Seems like the ad agency has their brains lodged where they are pointing their cameras! Oddly enough, I have never been inclined to purchase products that demean me or insult my intelligence.
Cheers!
This is a perfect example of tit and ass commercials aimed at women of all people?! WTF? If any of us wanted to ogle women we could go in any women’s locker room and sit there and watch women all day, or we could take our clothes off and look in the mirror, but none of us do, because it bores the hell out of us. Most of the content on women’s channels is unwatchable garbage but every now and then the morons come up with a decent show however it is always made unwatchable by the tit and ass advertising (Victorias Secret and Rebock being the current worst offenders). I now TIVO everything woman related that way I don’t have to sit thorough offensive commercials so I appreciate reading about this here. I don’t mind sex in advertising, but I am a woman and I want to look at hot men. Of course the dumb asses at Reebok consider this to be “aspirational” but women consider it offensive. Frankly I wouldn’t be surprised to find out women ad execs made these, there is a whole group of women who make money in advertising by catering to male idiocy. And there will not be any Reebok purchased in my house until I change my opinion of the company and hell will probably freeze over first.
Yes, those Reebok ads are atrocious.
Here’s a good article about Nike, too:
Nike’s Women Problem
http://opinionator.blogs.nytim.....roblem/?hp
Damn it, this crap is exhausting. Pardon my dust, but why doesn’t the camera zoom right up her — oh never mind.
I’ve come to the conclusion that this type of nonsense is never going to end. Unfortunately, there are enough women and girls who reward it as well, or at the very least, do not object to it out loud. That helps to keep this type of advertising going as well.
OH MY GOSH!!!
I can guess what the moral of this commercial is. If you buy these shoes, men will not be able to take their eyes off your derriare. After all, the be all and end all of womenhood is to attract and please men.
I wanted to add this:
I discovered this site at age fourteen. It’s wonderful!
http://www.adiosbarbie.com/
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